Demystifying Paid Search Marketing: A Beginner's Guide

Paid search marketing involves purchasing ads to appear in search engine results.

Updated: February 04, 2025

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Michael Turta

Michael Turta is a business and technology writer with 15+ years of experience. He provides insights on marketing, sales, operations, and emerging tech, helping businesses improve productivity, growth, and decision-making in today’s fast-paced, digital landscape.